Internet Marketing

You have a great web site and you believe you have products and services that people want. One of the cheapest forms of advertising available to you is the internet. You need to get your message out there.

However, you are competing with millions of web sites worldwide for the same market. How do you stand out from the crowd?  You hear the term number one in Google Searches. In fact you search the web and you find many companies promising to get you to the number one position in many different search engines. So what do you do? What do you believe? How much will it cost? How long will it take?

Well here is where we can help. How we market your web site depends on many factors including: customer demographic, your products/services, your competition, your location, your customers’ locations, brand name awareness and your budget. A successful marketing campaign does not happen by chance. It requires a concerted effort to understand the specific market place and a calculated advertising campaign using available media and tools. This could be in the form of email marketing to subscribed clients, advertising using social media e.g. Facebook Youtube, twitter, search engine paid advertising e.g. Google Adwords and Yahoo sponsored searches. It could also be in free and paid directory listings including yellowpages, truelocal etc.

Search Engine Optimisation (SEO)

One important method is also ensuring that the site is optimised for search engines (Search engine optimisation or SEO). This is usually an ongoing exercise and pays dividends in the long term as you vie for a top ranking in a search engine for specific keywords/phrase in your particular market. There are many elements associated with getting a top ranking and this includes relevant web content, relevant domain names, use of keywords, internal and external links etc. It is important to note that this does not happen overnight regardless of what an advertising company promises!